Press Releases

THE INTERNATIONAL EIGHTBALL POOL FEDERATION

SPONSORSHIP ANNOUNCEMENT – IEPF x 8 Ball Direct

The International Eightball Pool Federation (IEPF) is proud to announce a new two-year partnership with 8 Ball Direct, the official supplier of the innovative Smart Rack system.

As part of this exciting collaboration, Smart Rack will be used exclusively across all tables at the IEPF World 8-Ball Pool Championships, delivering greater consistency and accuracy throughout the competition. The 2025 World Championships will take place from 26th August to 5th September in Ennis, Ireland, and will feature Ultimate Pool-branded Smart Racks as part of the official equipment.

This partnership marks a significant step in enhancing the playing experience and presentation of one of the sport’s premier global events. Both the IEPF and 8 Ball Direct will actively promote the partnership across their digital platforms, with full branding integration across TV tables, in-arena screens, and event coverage.

We look forward to showcasing this innovation to a global audience and to building a strong and successful partnership over the next two years.